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1 - What is search engine optimization?
Search engines compare the search term (or keyword)
with the web pages existing in their databases. The pages that
the search engines determine to be most relevant to the keyword
are displayed. Search engine optimization employs the use of keyword
techniques to increase the relevance of your web page to the search
engines. In other words, it makes your web page search engine
friendly so when a web searcher uses the keywords that you've
planned for your page, that page shows up on top of the search
engine results list.
2 - Why do my web pages need optimization?
Search engines match the exact search
term of a web-user with the content of the appropriate web page.
If your keywords are not precisely what is being used in a search,
you will have a #1 keyword ranking but no traffic. If your content
does not match what the web-user is looking for they may not be
happy with what your web page has to offer. Included in my Search
Engine Optimization service is specific research to determine
the keywords that describes both your website and web-user search
terms. That means that the "correct" web-users will be driven
to your website.
3 - What can I gain with web optimization?
You will gain specific traffic to
your website. Imagine a used car lot with millions of cars parked
on it. The cars with a greater chance of being sold are parked
on the edge of the lot facing the road not in the back of the
lot. Your $20,000 state of the art website will be worthless without
visitors and the opportunity for sales. With search engine optimization
we are researching which car characteristics the passers-by are
looking for and change the appearance of the car to fit the need.
4 - If everyone optimizes, what can
I gain?
Everyone doesn't! Only 40% of web
designers actually use an optimization strategy of some sort.
Out of that 40%, only 10% use correct optimization strategies
. Choosing and implementing the correct keywords instantly jumps
you ahead of 94% of the web pages on the Internet.
5 - Do I need to optimize every page?
Yes, you should because search engines
spider your entire website. Every page that is optimized will
be indexed by search engine spiders. You should take advantage
of indexing each page according to the theme of the webpage. The
more pages that are optimized, the more opportunity to garner
web traffic.
6 - Why should I choose your services?
Most Search Engine Optimization services
start between $1,000-$2,000 and can run up to $6,000. Companies
with high overhead must charge higher amounts to cover expenses.
As a consultant, I can offer these services to you at a reasonable
price.
7 - When will I see results?
It will usually take 4-6 weeks for
the search engines to index your web page and start to see positioning
results. Possibly several more weeks, with adjustments, for highly
competitive keywords. Web pages rarely just appear at #1, unless
there is absolutely no competition for the keywords used. Most
#1 rankings are the result of understanding each search engine's
requirements and setting up the content of the page, including
any needed adjustments, to look attractive to the spider.
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