What
you need to know when optimizing your website.
Search engines optimization is a
service that follows the changes within the different search engines
and maintains your search engine rankings so you can focus on
making your business successful.
Fact #1
- It takes more effort to cheat the search engines than to learn
to succeed by observing the rules!
The search engine's sole existence
is to present exactly (or as close as an algorithm can provide)
the webpage that will most closely represent the web searchers
entered term. Understanding this one fact can save much time,
trouble and most of all - money! There are many ways to index
well without jeopardizing your standing with
Fact #2
- Search engines want to present the best alternatives for the
search term used.
This why doorway page abuse is frowned
upon by search engines. They do not want 25 different pages from
the same website to appear for a particular keyword. A smarter
way to use doorway pages is to select target keywords for each
webpage. Instead of trying to use 20 keywords 4-5 times in the
content you can break them up into 3-4 target keywords on several
different pages. This way when every page comes up in the top
twenty, the results will only show the specific page where the
search term was used as a keyword.
Fact #3
- Link popularity will help your web positioning.
Search engines think that if your webpage
is considered valuable enough for other indexed websites to link
to then your webpage content must be strong. Excite, Inktomi,
MSN, Alta Vista, HotBot, Lycos and others subscribe to this train
of thought. The tactic of creating other sites to link to will
not work unless those sites are indexed themselves.
More
on the way as this site develops. :)
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