Do you think some SEO companies might try to
intentionally pull one over on you?. . . . . . . .
Better believe it!
There are many web positioning tricks,
including doorway pages, keyword pages and spamming, that companies
will play to gain an advantage either over the SEO customers,
or over the search engines themselves. Both have a dramatic effect
on your website.
Positioning Non-Competitive
Keywords - Fly-by-night SEO companies
will use keywords that accurately
describe your website , but are not used by web searchers. This
looks really good to customers who know nothing about webpage
positioning. They see a long list of #1 rankings, but never see
the traffic rise accordingly.
Spamming
- Is the oldest trick in the book and very frowned upon
by search engines. Spamming is constant repetition of keywords
to increase the relevance of a particular keyword. Spamming roots
began with the aggressive web position techniques used by porn
site creators. Search engines have spent much time and money to
change their spider's algorithms (the software used to index web
sites) to account for this tactic. Many search engines will ban,
and/or delist, the web page for the use of this tactic in web
positioning.
Doorway Pages
- SEO companies sometimes use pre-positioned domains that
feature your website information and link your website, but you
do not own these. If you choose to suspend their web positioning
services the doorway page will be immediately changed to another
customer's website information for that keyword. All traffic to
your website is immediately suspended.
Keyword Pages
- A strategy in webpage positioning to cheat the search
engines by presenting an anemic page with only keywords and graphics.
Theory behind keyword pages claims that keyword weight will be
extremely high because there are very few words other than keywords.
This is an example of fighting the intent of the search engines.
At best it will result in quick high webpage positioning, but
will fall in about the same time it takes for your check to
clear the bank! The search engine algorithms will constantly
be improved to provide the web-searcher with the keyword relevant
content they are looking for. Meaning there has to be something
of value on your web page, not just a list of keywords and graphics.
See significant webpage positioning
increase from services with a
Search Engine Specialist!
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